Colgate-Palmolive and Reading Is Fundamental (RIF), the nation’s oldest and largest children’s literacy nonprofit organization, have been working togethter since 2004 to provide new books to children nationwide. In 2006, Colgate and RIF will donate books to select children’s organizations and at overseas U.S. military bases.

This year’s joint campaign — Healthy Bedtime Habits For a Lifetime — assists parents in getting their children to build healthy reading and brushing habits while earning a free toothbrush. The  Healthy Bedtime Habits For a Lifetime website offers online tools and tips for parents to make bedtime less stressful and more fun. Parents can find a family reading and brushing log and a customizable chart to track your child’s progress. There are lots of online activities such as games and printables, plus coupons and links to articles on nightime rituals, dental health, and reading.

Visit the website, check it out, and sign up. It’s obvious that Colgate is using this campaign to sell their products. But honestly, who can argue that toothbrushes (even SpongeBob ones), toothpaste, and reading to your kids aren’t good things?

And while you’re there, sign up for RIF’s newsletter to get the latest news on books and reading.

(Picture courtesy of About Kids Health.)

Technorati tags: dental health, Colgate, Reading Is Fundamental, reading, families, bedtime

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