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A clever way to teach very young children colors is by pointing out the colors of their food - green beans, red tomotoes, yellow cheese, and so on. Fruity Cheerios is a great food product to do this with, plus it’s better than your average sugary cereal. Fruity Cheerios has 25% less sugar than the leading fruity cereal, 12 essential vitamins and minerals, and it’s a great source of whole grain. (See their website for nutritional information.) Fruity Cheerios is certified by the American Heart Association as a heart healthy food, too.

I love cereal and could eat it for dinner. Sometimes my kids like cereal, but most of the time I end up throwing out half eaten bowls. Yet Lucie loved the Fruity Cheerios we tried at a friend’s house, so I’m guessing your kids will like ‘em, too.

If that’s the case, check out what’s going on at Modern Mom. They’re partnering with Fruity Cheerios to bring you the chance to win some fabulous prizes just for showing them how Fruity Cheerios contributes to fun in your family. All you have to do is create a picture or video inspired by Fruity Cheerios that features family members.

Between now and May 18th, 2007, Modern Mom will be gathering Fruity Cheerios-inspired photo and video entries. A panel of judges will select five finalists in each (photo and video) category based on:

• Creativity (25%)
• Quality of work (25%)
• Creative incorporation of Fruity Cheerios cereal brand identification (50%)

Then, they’ll take the final decision to the Modern Mom community! Modern Mom visitors will vote for their favorite entry in each category June 8th through June 16th. The Grand Prize winner in each category will win a case of Fruity Cheerios and $500 in cash!

So get creative and get your entries in before May 18th! Food, family fun, activities, prizes - all while learning your colors. What more can you ask for?

Entry Submissions

Photo Entries: Photo entries must be sent to fruitycheerios@modernmom.com with the Subject line: Fruity Cheerios Family Fun entry, by 5pm PT on Friday, May 18, 2007. Finalists will be notified on or about May 25th.

Video Entries: Video entries must be uploaded via Brightcove using this page no later than 5pm PT on Friday, May 18th, 2007. Finalists will be notified on or about May 25th.

For complete rules, entry and guidelines, click here.

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