RIF recently announced the launch of their RIF Multicultural Literacy Campaign. RIF believes that with a greater focus on the development of early childhood literacy in African-American, Hispanic, and Native American communities, more children can get off to a fast start academically and become lifelong readers.

"Parents have tremendous impact on how well their children develop language skills in the first five years of life," said Carol H. Rasco, president and CEO of RIF. "The RIF Multicultural Literacy Campaign reinforces this message and offers parents and caregivers new resources to help them get their children prepared for success with reading and in school."

With funding from Macy’s "Back to Books" program, RIF will donate more than 250 multicultural children’s book collections to kindergarten classrooms in low-income communities throughout the U.S. Each collection includes 50 hard-bound books with themes related to African-American, Asian, Hispanic, and Native American children.

The campaign includes the new RIF Leading to Reading website. This interactive site offers stories, nursery rhymes, and other activities for grown-ups to experience together with young children. I especially liked the activity calendar just for babies, toddlers, and preschoolers. (RIF also has a montly family activity calendar for older children on their main website.)

The site is offered both in English and in Spanish. And while it’s still under construction, it’s another great resource for parents from the folks at RIF.

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